Case Study: Hampshire Cricket boosts social media engagement and sponsorship value with Blinkfire Analytics

Hampshire Cricket reframes approach to digital and social content

Hampshire Cricket sought to reframe its approach to digital content and social output, with a key focus on quantifying and creating new assets for commercialization. The club needed to shift from offering only traditional commercial assets to incorporating digital content as part of a partner’s activation rights. To address this challenge, they turned to the analytics platform from Blinkfire Analytics.

By implementing Blinkfire Analytics, Hampshire Cricket's teams unlocked greater efficiencies in social media measurement, enabling more insight-led content generation. The club automated its reporting processes and developed a quantifiable Social Media Guidebook to guide its strategy. This empowered the commercial team to present social assets more effectively to partners and prioritize high-performing platforms like Instagram. As a result of working with Blinkfire Analytics, the club achieved a 27% increase in Instagram followers and a 19.5% increase in average engagement per post in 2020.

Hampshire Cricket