Case Study: Esports Awards boosts social engagement and viewership with Blinkfire Analytics

Esports Awards & Blinkfire Analytics: A Winning Partnership

The Esports Awards, an annual event honoring achievements in esports, partnered with vendor Blinkfire Analytics to help them track data in real-time and report insights across their social and digital channels. Their challenge was to quantify their social media growth, evaluate sponsorship performance, and leverage their increasing viewership to drive engagement and value for brand partners.

Using the Blinkfire Analytics platform, the Esports Awards team was able to monitor sponsorships, evaluate social metrics, and identify high-performing content. This solution enabled them to strategically incorporate sponsors into popular content series and harness the power of major influencers. As a result, the 2020 event achieved a record 15.6 million viewers and 132.9 million engagements, with social media engagements increasing 66% year-over-year. Blinkfire Analytics also helped them measure a 12.5% increase in Twitch streaming value, which reached $7.17 million.

Esports Awards

Mike Ashford

Chief Executive Officer