Case Study: Detroit Lions increase partner value across social media with Blinkfire Analytics

Detroit Lions Get Creative During COVID, Increase Partner Value Across Social Media

The Detroit Lions faced the challenge of engaging their millions of fans and delivering value to sponsors during the 2020 NFL season, which had no in-person attendance due to COVID-19. They partnered with Blinkfire Analytics to measure real-time sponsorship performance and actively manage their social content strategy, seeking new ways to bring the game experience to fans virtually.

Blinkfire Analytics provided the platform and customer success expertise that enabled the Lions to execute a new content strategy. The solution included creating sponsored pre-and-postgame shows and using the Scene Value Report to add partners to score graphics. This approach led to a massive 520% year-over-year increase in total engagements and dramatically increased exposure and earned media value for partners like Rocket Mortgage, Kroger, and Toray Industries, generating millions of impressions.

Detroit Lions

Alex Ballew

Business Insights Manager