Case Study: Chicago Fire streamlines sponsorship operations with Blinkfire Inventory Manager

Chicago Fire streamlines sponsorship tracking with Blinkfire for 979,868 social fans

The Chicago Fire, a Major League Soccer team, faced challenges with manually tracking sponsorship fulfillment using decentralized Excel files. This inefficient process limited visibility into asset stages and hindered their ability to provide partners with timely updates. They partnered with Blinkfire Analytics to implement Blinkfire Inventory Manager (BIM) for a more efficient solution.

Blinkfire's solution provided an all-in-one sponsorship CRM with a bi-directional sync to the team's existing Salesforce system. This integration gave departments real-time updates on fulfillment statuses and asset pacing, streamlining operations and saving valuable time. Blinkfire Analytics transformed the Fire's partnership operations, enabling better communication and collaboration across teams and optimizing their entire sales process.

Chicago Fire