Case Study: CD Leganés boosts sponsorship impact with Blinkfire Analytics

CD Leganés tracks 5.65 million followers and real-time sponsorship impact with Blinkfire Analytics

CD Leganés, a creative football club from Madrid, sought to move beyond traditional sponsorship activations to strengthen its brand ecosystem and amplify visibility. To achieve this, the club partnered with vendor Blinkfire Analytics, utilizing its campaign tool to measure the real-time impact of a new, creative sponsorship initiative.

Using Blinkfire's platform, CD Leganés tracked a jersey sponsorship and assessed social media presence during an activation with influencer Ibai Llanos. This solution provided precise measurement, allowing the club to understand the campaign’s reach and optimize its performance in real time. The partnership demonstrated that short-term, creative sponsorships can yield outsized returns when paired with strong content and Blinkfire's analytics.

CD Leganés