Case Study: The Rapid improves frontline communications with Blink

The Rapid - Customer Case Study

The Rapid, a transit authority serving the greater Grand Rapids area in Michigan, struggled to communicate with its large desk-less frontline workforce. With over 400 employees spread across two locations, reaching bus operators and maintenance technicians was difficult, and many employees didn’t have email access to receive updates or event information.

Blink helped The Rapid solve these communication challenges with an accessible digital platform that gave employees a central place to log in, check updates, access resources, and connect with leadership. With Blink, The Rapid improved workforce communication, connected office and frontline teams, and made executive leadership more visible and accessible to all employees, including those on leave or working remotely.

The Rapid

Brittany Schlacter

Acting Communications Manager