Case Study: Go North West boosts frontline engagement and cuts turnover with Blink

Go North West reaches 95% of staff and cuts turnover 26% with Blink

Go North West, a bus operator in Greater Manchester, faced challenges with inefficient, paper-based processes and fragmented communications with its frontline staff. These issues were exacerbated when digital tools like scheduling software were only accessible to supervisors. The company needed a smarter approach to digital transformation, a need that became critical during the COVID-19 pandemic. They turned to the Blink employee app to address these difficulties.

Using Blink's Hub, Feed, and Digital Features, the company digitized rosters, communications, and key processes. Blink provided single-sign-on access to critical third-party apps and remained operational during a cyber-attack, ensuring continuous communication. This digital transformation helped Go North West demonstrate high employee engagement, which contributed to winning a major franchise contract. As a result of implementing Blink, the company reached 95% of its staff and reduced employee turnover by 26%.

Go North West