Case Study: Domino’s achieves 94% employee adoption with Blink

Domino’s achieves 94% employee adoption with Blink

Domino's, a global leader in the pizza delivery industry, faced a significant challenge in connecting with its widespread, frontline workforce. Important information was not reaching employees consistently due to a reliance on paper-based methods and store managers relaying updates. To strengthen its company culture, Domino's partnered with Blink to find a mobile-first communication platform that could put resources directly into every employee's pocket and enable two-way dialogue.

Blink provided an all-in-one, mobile-first platform designed specifically for frontline teams without corporate email. The solution centralized communications, allowing leadership to share updates directly and employees to react and contribute. This implementation by Blink led to impressive results, including a 94% adoption rate among corporate store employees and over 80% of users actively engaging with the app every month, transforming communication into a dynamic, two-way experience.

Domino’s