Case Study: Children’s of Alabama builds secure frontline communities with Blink

Children’s of Alabama reaches 78% adoption with Blink

Children’s of Alabama, a major pediatric medical center, faced the challenge of connecting and engaging its 5,500-strong workforce, particularly frontline staff without regular desktop access. Employees were turning to unauthorized public social media groups, prompting the need for a secure, mobile-first communication platform. The vendor, Blink, provided its employee communication app to address this need for a centralized and safe space.

By implementing Blink's mobile-first platform, Children's of Alabama created over 15 active department communities, leading to a 78% adoption rate within the first several months. The solution facilitated both operational coordination and community building through popular groups like "Soup Watch." The measurable impact includes high engagement for critical campaigns and a more connected culture, with Blink becoming an essential tool for the hospital's teams.

Children’s of Alabama