Case Study: CDTA boosts frontline communication and engagement with Blink

CDTA reaches 87% adoption with Blink

The Capital District Transportation Authority (CDTA), a public transit agency, faced a significant challenge in communicating with its dispersed, deskless workforce. Relying on outdated methods like posters and word-of-mouth, many frontline employees felt out of the loop. CDTA partnered with Blink, an employee communication app, to solve this core issue of delivering timely updates.

Implementing the Blink app provided a mobile-first solution that reached every employee instantly. The results were highly successful, achieving 87% adoption and 74% monthly active usage across the workforce. Blink enabled two-way communication, streamlined operations, and fostered a culture of trust, with measurable impacts like a 500% increase in trackable messages for specific teams.

Capital District Transportation Authority (cdta)