Case Study: Bubala builds cross-site culture and team engagement with Blink

Bubala builds cross-site culture with Blink as 98% of staff log in monthly

Bubala, a London-based Middle Eastern restaurant group, faced the challenge of maintaining a connected company culture across its three locations. Their previous communication tool was purely functional and lacked the personality needed for their hospitality brand. The people manager at Bubala was considering Slack but instead chose to implement Blink, an employee communication app, to solve this cultural and operational gap.

By using Blink's mobile-first feed and its Instagram-style Stories feature, Bubala created a single hub for both operations and team bonding. The solution achieved remarkable results, including 99% activation across 138 team members and 98% monthly active usage. Blink helped foster cross-site bonding, with the average user opening the app 14 times per day, successfully transforming how the team connects.

Bubala