Case Study: a healthcare client improves digital member care with Blink UX

Healthcare Client reimagines digital care with Blink UX in 1 year

Blink UX partnered with a healthcare client, a leading managed care provider with 12 million members, to address its challenge of optimizing digital member touchpoints. Despite high ratings for healthcare quality, the client had low ratings for its digital experience and sought to create a new patient-centric platform to retain and attract members.

The solution implemented by Blink UX included extensive user research and the creation of a personalized digital experience featuring tools like The Health Feed and Action Areas. This mobile-first, patient-driven platform empowers members with simplified information and practical tools, putting them in charge of their healthcare. Blink UX helped the client reimagine the digital healthcare experience to make it accessible anytime, anywhere.

Healthcare Client