Case Study: Google improves neurodivergent productivity insights with Blink UX

Google improves Gemini for neurodivergent users in 2 months with Blink UX

Google, seeking to advance its AI vision, faced the challenge of understanding how its Gemini AI tool and others impact productivity for neurodivergent knowledge workers, a group for which targeted research is scarce. They partnered with vendor Blink UX to determine which metrics and tools truly matter to these users and to identify opportunities for improving Gemini.

Blink UX conducted 27 in-depth qualitative interviews with neurodivergent workers and performed a heuristic evaluation of ten AI tools. Their research found that AI is transforming work from a simple timesaver to a thought partner, significantly impacting not just the pace but the caliber of output. As a direct result of Blink UX's findings, Google's Gemini in Workspace released new audio input and output features.

Google