Case Study: Gesa Credit Union increases new member applications with Blink UX

Gesa Credit Union cuts application abandonment by 50% with Blink UX

Gesa Credit Union faced a challenge with declining new member acquisitions and sought to launch a best-in-class digital experience. They partnered with Blink UX, which employed services like customer experience strategy, UX research, and product design to address this need.

Blink UX implemented a user experience strategy and a new member-first digital platform using its Evidence-driven Design™ process. The solution resulted in a 50% reduction in new member application abandonment rates, falling from 89% to 39%, and significantly increased managed assets. This helped Gesa advance to 23rd overall in the annual Credit Union Digital Experience Report.

Gesa Credit Union