Case Study: Farm Credit Mid-America streamlines loan origination with Blink UX

Farm Credit streamlines loan origination for 100,000 customers with Blink UX

Farm Credit Mid-America, a lending cooperative serving rural communities, needed to transform its consumer lending business by building a new home loan origination platform. Their existing system was inefficient, lacked a guided process, and failed to accommodate the needs of specialized roles. To address this challenge, they partnered with vendor Blink UX to redesign the platform with a strong user-centered design perspective.

Blink UX implemented a solution that centralized loans into a work queue for visibility, created role-based views to simplify the user experience, and enforced system rules to improve confidence. By integrating their design methods into the client's agile processes, Blink UX ensured employees had a voice in the redesign. The result was a revitalized and streamlined platform that positioned Farm Credit to be a more efficient organization, providing employees with a tool they love to use.

Farm Credit