Case Study: a high-end appliance brand achieves first-place product ranking with Blink UX hardware research

a client’s refrigerator rises from last to first after 3 years with Blink UX

The client, a high-end appliance brand, partnered with Blink UX to conduct usability testing and gather feedback on its smart refrigerator prototype. Their initial challenge was to make minor improvements to a product they believed was a market leader, but they sought Blink UX's expertise to ensure it would meet customer expectations and stand out from competitors.

Blink UX implemented a multi-phase research solution involving usability testing and competitive benchmarking. This process revealed critical flaws and provided clear insights, which the client used to completely redesign their product. As a result of working with Blink UX, the refrigerator's ranking in "willingness-to-buy" skyrocketed from last place to first, with nearly all participants choosing it as their top choice after the redesign.

Client