Case Study: Alfa-Bank boosts messaging app engagement with Blinger.io

Alfa Bank - Customer Case Study

Alfa Bank, part of a large financial consortium, was using Zendesk for customer support. Their challenge was that the vast majority, 99.5%, of their client communications were confined to their website and mobile app chat, with only a minimal 0.5% coming from popular messaging applications.

Blinger.io integrated its service with the bank's existing Zendesk system in just one day, connecting seven different messaging apps. This allowed support agents to handle all messages from these apps directly within their familiar Zendesk interface. The impact was dramatic; within one month of using Blinger.io, traffic from messaging apps grew to 20% of total messages and increased to 50% within just six months.

Alfa Bank