Case Study: Rhode Island School of Design boosts alumni engagement with Blenderbox

Rhode Island School of Design doubles alumni site traffic in 4 months with Blenderbox

The Rhode Island School of Design (RISD) faced a significant challenge with a lack of engagement across its global alumni community. Its 30,000+ graduates were active but fragmented across various siloed social media platforms, micro-sites, and email groups. To address this, RISD partnered with vendor Blenderbox to create a unified digital platform to strategically foster lifelong relationships.

Blenderbox designed and implemented a dynamic alumni website centered around a "Story Stream" to consolidate news, events, and alumni-submitted content. This solution provided a vibrant, centralized hub with faceted search and filter options to make connecting intuitive. The results were impressive: within just four months of launch, the new site doubled its traffic goal, attracted over 15,000 unique visitors from more than 115 countries, and consistently featured over 60 new alumni-tagged content items each month, dramatically increasing engagement for RISD.

Rhode Island School of Design