Case Study: NYC Office of Technology and Innovation improves access to city services with Blenderbox

MyCity User Experience simplifies NYC services with Blenderbox, pre-filling forms to save time

The customer, MyCity User Experience, is an initiative for New York City residents that needed to consolidate access to numerous city benefits and services into a single, user-friendly online portal. The challenge was to create a platform that could serve a diverse population with varying needs, including non-English speakers and mobile device users, while overcoming bureaucratic pain points. Blenderbox partnered with the NYC Office of Technology and Innovation to address this.

Blenderbox designed and delivered a comprehensive, future-state design system for the MyCity portal. The solution featured a cohesive navigation system, personalized dashboards, and standardized UI components to ensure a consistent and intuitive experience across all services. A key feature was the "core profile," which pre-filled user data to drastically reduce form completion time. The result was a highly accessible platform optimized for mobile use and multiple languages, which usability testing participants praised for being straightforward and user-friendly.

MyCity User Experience