Case Study: a hospitality company achieves 60% incremental lift with Blend360's data-driven marketing

Hospitality boosts marketing lift by 60% with Blend360

The customer, a $2 billion hospitality company, faced challenges with outdated telemarketing methods that were becoming ineffective as consumers stopped answering calls. They lacked modern technology and an internal data science team to leverage data-driven strategies. They partnered with Blend360 to undergo a digital transformation to improve customer acquisition and loyalty.

Blend360 assembled a dedicated analytics team that integrated with the client's own teams to act as their marketing data science department. Using the client's transactional data, Blend360 built time-variant propensity and value models and orchestrated pilot omni-channel campaigns. This data-driven approach resulted in a remarkable 60% incremental lift compared to their traditional methods, revolutionizing their sales channels.