Case Study: a primary health insurance provider boosts conversion rates with Blend360's customer journey analytics and deep learning

a primary health insurance provider boosts conversions 120% with Blend360

a primary health insurance provider was facing the challenge of raising conversion rates for its targeted marketing campaigns, particularly for customers approaching their 60th birthday. Their existing efforts were yielding only marginal improvements. They partnered with vendor Blend360 to find a solution.

Blend360 implemented a solution utilizing customer journey analytics and a deep learning (LSTM) model to power a Next Best Action engine. This approach provided personalized recommendations and real-time interaction management. The results were a 120% increase in conversion rates for age-in prospects and a potential for $110 million in incremental sales across all business units for the client.