Case Study: a major US retailer achieves privacy-safe unified measurement with Blend360 and Google Ads Data Hub

a major US retailer unlocks 50+ user clean room insights with Blend360

The customer, a major US retailer, faced the challenge of navigating the deprecation of third-party cookies and the rise of walled gardens, which limited their ability to analyze media performance with traditional methods. To address this, they partnered with vendor Blend360 to implement Google's clean room, Ads Data Hub.

Blend360 successfully set up Google's privacy-safe clean room, which enabled aggregated analysis of user segments and automated reporting. This solution provided the retailer with granular, actionable insights into campaign reach, frequency, and performance. As a result, Blend360 delivered a foundational, privacy-safe unified measurement solution that operates independently of third-party cookies, future-proofing the retailer's marketing effectiveness.