Case Study: a global investment firm optimizes UK fuel pricing and completes a $3.1bn deal with Blend360

a global investment firm identifies +$200M in missed revenue with Blend360

A global investment firm sought to understand the complex UK fuel market to inform a potential multi-billion dollar asset sale and optimize pricing performance. Facing patchy data and traditional analytical methods, the firm engaged Blend360 to gain a clearer view of market dynamics and validate margin opportunities for its retail forecourt portfolio.

Blend360 created an accurate, enriched data asset and developed advanced pricing models and a PowerBI dashboard for real-time scenario analysis. This solution enabled the testing of numerous hypotheses and the implementation of a precise zonal pricing strategy. As a result, Blend360's analysis identified over £200 million in missed annual revenue, directly influenced the post-deal agreement, and supported the successful completion of a ~$3.1 billion transaction.