Case Study: a 50-year-old nonprofit reduces renewal costs by optimizing member experience with Blend360

a 50-year-old nonprofit cuts renewal spend by 15% with Blend360

A 50-year-old nonprofit faced criticism for its excessive communications used to drive membership renewals and updates. Its ability to understand member value was hindered by disparate systems and data silos. The organization partnered with Blend360 to gain a clear understanding of the drivers of value and experience for its loyal members.

Blend360 conducted a thorough evaluation of all member communications and services, benchmarking them against industry best practices. They developed an attribution model to identify the characteristics of the most loyal members. This led to a strategic roadmap of 12 key initiatives. Blend360's work articulated the potential for a 15% cost savings in renewal spend through an optimized member experience.