Case Study: a $2.8 billion hospitality client boosts conversions with Blend360's multi-touch attribution solution

a $2.8B hospitality client boosts conversions 5% with Blend360

The customer, a significant hospitality client with a $2.8 billion budget, was challenged by its reliance on a last-touch attribution model for online advertising. This model overestimated the impact of organic media and failed to account for early customer journey interactions or saturation effects, preventing optimal budget allocation to maximize bookings. They partnered with vendor Blend360 for a solution.

Blend360 implemented a multi-touch attribution method combined with Markov chain modeling and saturated curve fitting. This solution provided comprehensive customer journey analytics and factored in diminishing returns, enabling better simulation and optimization. As a result, Blend360 helped the client achieve a 5% increase in conversions and a 2% reduction in cost per booking.