Case Study: University of Wisconsin Credit Union achieves 33% increase in loan volume and 12-day decrease in loan cycles with Blend

Rooting a continuously improving member experience in technology

University of Wisconsin Credit Union (UWCU) needed to deliver a smooth, modern digital mortgage experience for a tech‑forward membership base while improving productivity and scalability. To meet those expectations, UWCU partnered with Blend and its Digital Lending Platform to modernize applications and member communications.

Blend implemented digital lending tools — including digital disclosures, consumer single sign‑on, and asset pre‑fill — that simplified the application process and drove strong adoption (83% of online‑started applications are submitted; nearly 100% digital disclosures; twice as many applicants using data connectivity), shaving six minutes off applications and allowing UWCU to handle twice the loan volume without adding staff. The partnership produced measurable results: a 33% increase in loan volume above market growth, a 12‑day decrease in loan cycles, and an estimated $2,866 ROI per loan, showing Blend’s clear impact on member experience and efficiency.

University of Wisconsin Credit Union

Julio Rios

Vice President of Mortgage Lending