Case Study: SWBC Mortgage achieves faster, more efficient rural lending with Blend

How Blend partnered with SWBC Mortgage to successfully roll out nationally to all branches in less than four months

SWBC Mortgage partnered with Blend to modernize its rural lending experience through Rural 1st, its consumer home lending business. Serving farmers and other customers in country living communities, the team needed a digital mortgage platform that could integrate with its homegrown LOS and CRM while still meeting the expectations of borrowers who often apply outside normal business hours and on mobile devices.

Blend provided a flexible, plug-and-play digital lending experience that let SWBC Mortgage support borrower self-service, mobile-friendly applications, and streamlined document collection without heavy customization. As a result, the company cut up to five days from borrower-driven loan cycles, enabled processors to manage up to 45 files, and got first-time customers through Blend in as little as 15 minutes.

SWBC Mortgage

Susan Stewart

President