Case Study: Union Bank & Trust streamlines omnichannel account opening with Blend

How Blend helped UBT elevate and accelerate its new account opening process

Union Bank & Trust (UBT), a privately owned Nebraska bank with 34 locations in Nebraska and Kansas, needed a faster, more consistent account opening experience across online and in-branch channels. Before working with Blend, UBT struggled to authenticate existing customers during onboarding, and customers who started applications online often had to restart when they came into a branch for help. The bank also set a five-minute account opening target as a key goal.

Blend’s omnichannel deposit solution unified UBT’s digital and branch onboarding into one platform, allowing customers to complete applications seamlessly or resume where they left off in branch. With Blend, UBT reduced account opening time to under 5 minutes, later consistently reaching about 3.5 minutes, while also increasing digital account openings and giving bankers more time to focus on customer relationships.

Union Bank & Trust

Jason McCown

Business Relationship Manager