Case Study: Elements Financial speeds applications and boosts conversions with Blend

Elements Financial boosts deposit account submissions by 105% with Blend

Elements Financial, a financial institution based in Indiana, sought to elevate its member experience and keep up with rising consumer expectations for its mortgage, home equity, and consumer banking products. Their challenge was to find a technology partner they could grow with to provide a unified and intuitive digital application process. They chose to partner with Blend and initially implemented its Mortgage Suite to address these needs.

By implementing Blend's unified platform, including its Mortgage Suite and later its Consumer Banking Suite, Elements Financial automated document collection and streamlined applications. The solution from Blend resulted in significant time savings, with a 60% average reduction in application submission times for consumer loans and a 105% average increase in deposit account submission rates. Approved applications for vehicle loans, personal loans, and credit cards also increased by 11%, reinforcing the institution's position as a go-to choice for its members.

Elements Financial