Case Study: Assurance Financial achieves 15% YoY growth and cuts processing time by 2.5 days with Blend

Building a massive digital footprint with Blend

Assurance Financial faced a highly competitive mortgage market and needed to improve efficiency, customer experience, and growth without expanding physical branches. They partnered with Blend and used Blend’s white‑label digital lending platform to create Abby, a 24/7 branded digital loan officer assistant that guides applicants through the online loan process.

Using Blend’s platform and Abby, Assurance Financial shifted many borrowers to self‑serve digital applications, accelerated processing, and expanded into new markets without branches. The Blend implementation delivered measurable impact: 15% YoY total volume growth, 77% of applications self‑serve, and roughly 2.5 days removed from processing time, while enabling seamless CRM-to-LOS handoffs and on-demand handoff to human loan officers.

Assurance Financial

Kenny Hodges

Chief Executive Officer