Case Study: Primary Residential Mortgage, Inc. (PRMI) achieves higher loan volume and faster closings with Blend

Blend has helped PRMI originate more loans and close loans faster, and industry pros are taking notice

Primary Residential Mortgage, Inc. (PRMI) is a distributed retail mortgage bank with 900+ loan officers across 49 states (Mortgage LOS: Encompass) that faced market-driven cost pressures and the need to let originators work more efficiently and deliver a better customer experience. To address this, PRMI partnered with Blend and adopted Blend’s mobile-first digital lending platform to remove process friction and enable loan officers to transact on the go.

Blend implemented its platform to streamline workflows, automate non‑value tasks, and let LOs start and manage loans from their phones, freeing them to build relationships and close deals. The results: 33% loan volume growth in 2019, 53% of applications submitted via mobile, a fastest submit time of 9 minutes, faster origination-to-close timelines, and improved recruiting and retention—demonstrating Blend’s measurable impact on PRMI’s productivity and growth.

Primary Residential Mortgage, Inc.

Linda Weir

Branch Manager