Case Study: Assent Mortgage achieves rapid, trust-building loan approvals with Blend

Assent Mortgage earns customer trust from the first interaction

Assent Mortgage, a California-based direct-to-consumer lender (Mortgage LOS: Encompass), faced the challenge of delivering a fast yet highly personal mortgage and refinance experience with a lean team while competing in a market that favors speed over service. To preserve their “customer advocate” mission and scale relationship-driven lending, Assent Mortgage partnered with Blend and implemented Blend’s Digital Lending Platform.

Blend consolidated applicant data and enabled an omnichannel, one-interaction experience so loan officers could focus on relationship building instead of switching systems. As a result, Assent Mortgage achieved a record nine days from lead to clear-to-close, a 28% decrease in customer acquisition costs in the first half of 2019, a 36% increase in funded loans from January to May 2019, and projects 10–20% monthly sales growth—clear, measurable impact from Blend’s solution.

Assent Mortgage

Matt Kazemi

CEO and Co-Founder