Case Study: Vegepod boosts conversion rate with Blend Commerce

Vegepod boosts conversion rate by 69% with Blend Commerce in 3 months

Vegepod, an Australian gardening brand, faced the challenge of increasing their Shopify store's conversion rate by 15% while improving the customer journey, particularly for mobile shoppers who generated most of their traffic but converted poorly. They engaged Blend Commerce to conduct a CRO audit and implement a conversion rate optimization program to address friction in product discovery, PDP confidence, and checkout momentum.

Blend Commerce implemented a series of improvements focused on making mobile product discovery easier, building confidence on product pages, and reducing checkout friction. A key initiative was an A/B test for an express checkout option on the product page, which significantly reduced abandoned carts. Over a three-month period, these efforts resulted in a 69% increase in conversion rate, a 39% increase in add-to-cart rate, and a 48% increase in reached checkout rate for Vegepod.

Vegepod