Case Study: TEKLED boosts UK eCommerce growth with Blend Commerce’s Shopify redesign

TEKLED boosts UK sales with Blend Commerce redesign, lifting AOV 18% and conversion rate 5%

TEKLED, a UK-based lighting retailer, approached vendor Blend Commerce with the challenge of igniting growth for their underperforming UK Shopify store. Their direct-to-consumer site suffered from an outdated user experience, inconsistent product filtering, poor mobile performance, and a fragmented multi-store setup that was hindering conversions and sales.

Blend Commerce implemented a comprehensive full-site redesign of the Shopify store, focusing on conversion-optimized UX, built-in SEO, and a rigorous development process. They also created a shared Shopify codebase to streamline TEKLED's future global operations. The results were significant, with the new site achieving a 5% increase in conversion rate, an 18% rise in average order value, and a 16% improvement in the rate of users reaching checkout within the first six weeks post-launch.

TEKLED