Case Study: Stone Creek Coffee boosts conversion and orders with Blend Commerce's Shopify CRO program

Stone Creek Coffee boosts conversion 14% with Blend Commerce

Stone Creek Coffee, an independent specialty coffee roaster, partnered with Blend Commerce to address challenges in its Shopify ecommerce journey. Despite strong website traffic, the customer experience was not effectively converting interest into purchases, particularly for high-intent shoppers looking for coffee beans. The brand also lacked a structured A/B-testing program to make data-driven commercial decisions.

Blend Commerce implemented a comprehensive CRO program focused on reducing friction across the customer journey. Key solutions included redesigning product pages to bring key reassurance messages closer to the purchase point, simplifying the mobile navigation to improve product discovery, and removing distracting express checkout options. As a result, Stone Creek Coffee saw a 14% increase in conversion rate, a 17% increase in total orders, and a 36% increase in new-customer orders over a six-month period. Blend Commerce's approach established a repeatable testing process that enabled the brand to convert a significantly larger audience more efficiently.

Stone Creek Coffee