Case Study: Run Gum achieves a 229% conversion rate boost with Blend Commerce

Run Gum boosts email conversion rate 229% with Blend Commerce

Run Gum, a company based in Eugene, OR, partnered with Blend Commerce to leverage zero-party data from their Octane AI quiz. Their challenge was to utilize this customer-first data to create a more personalized email marketing experience and improve segmentation for their Shopify store.

Blend Commerce implemented a solution that included a new email sign-up strategy and a series of highly segmented Klaviyo flows. These flows used quiz data to target audiences with relevant products, supported by a new UI/UX email template for brand consistency. The results were significant, with Blend Commerce delivering a 229% increase in conversion rate from flows, a 329% increase in revenue per recipient, and substantial improvements in email open and click-through rates.

Run Gum