Case Study: Rarewaves achieves a 23% sales increase with Blend Commerce

Rarewaves boosts sales 23% with Blend Commerce in 4 months

Rarewaves, a diverse online retailer, faced the challenge of needing to optimize their website and email marketing to increase customer engagement and boost sales. They partnered with Blend Commerce for a four-month mini Customer Value Optimisation (CVO) program, which utilized the Klaviyo platform for email marketing.

Blend Commerce implemented a comprehensive solution that included revamping the website's homepage, search functionality, and checkout process with a Rebuy Smart Cart. They also redesigned email templates and implemented new Klaviyo flows for loyalty, welcome, and winback campaigns. This strategy resulted in a 23% increase in sales, an 18% increase in store sessions, and a 22% increase in total orders. Email marketing owned revenue saw a 59% increase in May compared to the previous year, and new email flows alone generated a 90.75% ROI for Rarewaves.

Rarewaves