Case Study: PerTronix achieves 74% revenue growth with Blend Commerce's Shopify CRO program

Pertronix boosts revenue 74% with Blend Commerce

Pertronix, an automotive parts retailer, faced significant challenges with customer purchase confidence and product discovery on their Shopify Plus store. Technical customers needed certainty that parts would fit their specific vehicles, but issues like fitment uncertainty, navigation friction, and underutilized trust signals were suppressing conversion. They partnered with Blend Commerce to implement a structured 12-month Conversion Rate Optimization (CRO) program to address these problems.

Blend Commerce implemented a solution focused on reinforcing vehicle relevance, simplifying fitment verification, and surfacing trust signals at key decision points. Through behavioral analysis and A/B testing, they made systematic improvements across the customer journey. As a result, Pertronix achieved a 52% increase in conversion rate, a 54% increase in revenue per visitor, and a 74% increase in online revenue over the 12-month program.

Pertronix