Case Study: Performance Nutrition Brand achieves 12% longer subscription retention with Blend Commerce

Performance Nutrition Brand boosts subscription retention 12% with Blend Commerce

Blend Commerce worked with Performance Nutrition Brand, a sports nutrition company, to address challenges in their Shopify subscription model. The customer needed to improve customer retention and lifetime value, as their checkout experience did not effectively promote subscriptions and their post-purchase management system led to unnecessary cancellations.

The solution involved optimizing the cart and product pages to highlight subscription benefits and savings, rebranding the offer as "Autoship," and improving the customer account area for easier management. Implemented by Blend Commerce, these changes led to a 12% increase in average subscription duration and an 11% increase in recurring sales and average charge value at checkout.