Case Study: NI Candle Supplies achieves a 30% email conversion rate with Blend Commerce and Klaviyo

NI Candle Supplies boosts email conversion to 30% with Blend Commerce

NI Candle Supplies, a candle retailer, faced the challenge of low email conversion rates despite a 50% month-on-month growth in their mailing list. Their previous platform, MailChimp, was unable to handle the complexity of their customers' buying behavior, leading to missed sales opportunities due to poor navigation, a lack of trust, and inconsistent branding.

Blend Commerce migrated the brand's data to Klaviyo and utilized its advanced segmentation tools to deeply analyze customer patterns. Through client workshops, they developed a tailored strategy including a refined welcome flow and content-driven campaigns. As a result, Blend Commerce helped NI Candle Supplies achieve a 30% overall email conversion rate and a 19% campaign conversion rate, vastly outperforming their industry's 0.13% average.

NI Candle Supplies