Case Study: Jackson’s achieves 108% revenue growth with Blend Commerce

Jackson’s drives 108% revenue growth with Blend Commerce in 6 months

Jackson’s, a food and beverage brand, initially approached Blend Commerce to improve their Shopify cart experience powered by Rebuy. However, a full CRO audit revealed broader structural issues affecting revenue growth, including a low add to cart rate, plateauing subscription growth, and friction across product pages, limiting their overall scalability.

Blend Commerce implemented a structured CRO strategy focused on product page optimization, subscription clarity, and high-impact A/B testing. This included implementing "fake variants" via metaobjects to improve product discovery, optimizing the subscription widget to surface savings, and running tests on mobile collection views and nutritional information. The results were transformative, with Jackson’s achieving an 88% increase in conversion rate, a 108% increase in revenue, and a 309% increase in new subscriber rate over a six-month period.

Jackson’s