Case Study: Jackson's boosts conversion with Blend Commerce's Shopify CRO redesign

Jackson's boosts conversion rate 215% with Blend Commerce

Jackson's, a food and beverage brand, came to Blend Commerce with an updated brand direction and a Shopify site that needed to better support its growth. The challenge was to improve product discovery, simplify navigation for a growing product range, and build a site that created more purchase confidence for customers to increase conversion rates.

Blend Commerce implemented a CRO-led Shopify redesign, using user testing to identify and reduce friction points. The solution included streamlining navigation, improving collection and product pages for clarity, and creating a more scalable foundation. Following the launch, Jackson's saw a 215% increase in conversion rate and a 210% increase in the rate of users reaching checkout, demonstrating a significantly more effective buying journey.

Jackson's