Case Study: iGel Beauty achieves a 28% conversion rate increase with Blend Commerce

iGel Beauty boosts conversion rate by 28% with Blend Commerce

iGel Beauty, a provider of premium beauty products, wanted to move away from relying on discounts and instead build long-term customer loyalty. They partnered with Blend Commerce and leveraged their CRO Plus Program to develop a comprehensive strategy to engage customers and achieve sustainable growth.

Blend Commerce implemented a full Conversion Rate Optimization solution, which included a website redesign, new email and SMS flows, an on-site quiz, and a loyalty program overhaul. This strategy led to significant improvements for iGel Beauty, including a 28% increase in conversion rate, a 17% increase in store revenue, and a 25% increase in total orders.

iGel Beauty