Case Study: Hunter & Gather achieves 29% of revenue from owned email with Blend Commerce

Hunter & Gather drives 29% of revenue from owned email with Blend Commerce

Hunter & Gather, a food brand, sought to improve its email marketing performance and increase owned and returning revenue. They partnered with Blend Commerce to audit their existing Klaviyo setup, which was missing critical flows and segments needed to meet industry benchmarks.

Blend Commerce implemented a new strategy for Hunter & Gather using Klaviyo, creating unique ways to capture and convert customers. This solution drove impressive results: 29% of total revenue now comes from email marketing, 51% of owned revenue originated from flows, and the unsubscribe rate was reduced to just 0.36%.

Hunter & Gather