Case Study: Due West achieves a 41% increase in orders with Blend Commerce's Shopify store redesign

Due West boosts orders 41% with Blend Commerce

Due West, a retailer based in Toronto, faced challenges with their online store's user experience and design, wanting a high-end e-commerce site that matched their in-store service. They needed custom functionality and a solution to a confusing site structure that divided their offerings into Streetwear and Outerwear, which was harming conversion. The vendor, Blend Commerce, was engaged to address these issues.

Blend Commerce implemented a redesign using the Flex Theme by Out of the Sandbox, creating custom mega menus and pages to streamline navigation between the two subdivisions. They added features like product image toggling on collection pages and improved filtering with an app called Filter Tools. This solution led to significant results, including a 41% increase in total orders and a 49% rise in online store revenue within three months post-launch, as reported by Blend Commerce.

Due West