Case Study: Damn Filters achieves a 191% conversion rate increase with Blend Commerce

Damn Filters boosts conversion rate 191% with Blend Commerce

The customer, Damn Filters, needed a website redesign focused on improving user experience and the checkout journey to boost key metrics. They partnered with vendor Blend Commerce, who utilized their Shopify CRO expertise, with the challenge of enhancing the site while keeping it familiar for existing customers.

Blend Commerce implemented a data-led solution using tools like Hotjar for user research and conducted UI/UX and technical audits. They rebuilt the Shopify store's front and back end, creating a user-centered, responsive design. The results were substantial, including a 191% increase in conversion rate, a 211% rise in store revenue, and a 79% growth in average order value post-launch.

Damn Filters