Case Study: Certainly Wood boosts sales and retention with Blend Commerce subscriptions and memberships

Certainly Wood boosts orders 419% with Blend Commerce

Certainly Wood, a UK-based supplier of kiln-dried firewood, partnered with Blend Commerce to tackle the challenge of enhancing customer engagement and fostering long-term loyalty. They needed a solution to automate repeat purchases and create a membership program that aligned with their brand values without disrupting the user experience.

Blend Commerce implemented a subscription model using Recharge and created a loyalty membership program called the Fire Club. This solution led to significant results, including 475 memberships and 526 subscriptions started shortly after launch. The project drove a 21% increase in average order value, a 19% increase in returning customer rate, a 419% increase in orders, and a 203% increase in conversion rate for Certainly Wood.

Certainly Wood