Case Study: Bugatti Collections achieves 59% higher conversion rate with Blend Commerce

Bugatti Collections boosts conversion rate 59% with Blend Commerce

Bugatti Collections, a Canadian retailer of bags and luggage, partnered with Blend Commerce for its conversion rate optimization (CRO) Insights service. Their challenge was a Shopify store conversion rate significantly below industry benchmarks, driven by a poor mobile experience, a high checkout drop-off rate, and underperforming site search that failed to monetize their existing traffic effectively.

Blend Commerce conducted a comprehensive CRO audit using analytics, heatmapping, and competitive benchmarking. Their solution identified key friction points and provided a prioritized roadmap of over 40 recommendations focused on improving mobile UX, purchase confidence, and product discovery. By implementing these changes, Bugatti Collections achieved a 59% increase in conversion rate, a 221% increase in total online sales, and a 116% increase in revenue per visitor within five months.

Bugatti Collections