Case Study: Bariatric Fusion achieves 25% of revenue from owned email with Blend Commerce and Klaviyo

Bariatric Fusion drives 25% of revenue from email marketing with Blend Commerce

Bariatric Fusion, a bariatric neutraceutical company, wanted to improve the performance of its email marketing to increase owned and returning revenue. They engaged vendor Blend Commerce to audit and enhance their existing Klaviyo email platform, which was missing critical flows and segments.

Blend Commerce redesigned Bariatric Fusion's email templates and implemented new flows focused on acquisition, retargeting, and retention. They also utilized data from Octane AI quizzes to personalize communications. The solution resulted in 25% of total revenue coming from email marketing, an 8% increase in average order value, and a 26% increase in revenue per recipient.

Bariatric Fusion