Case Study: Azuna Fresh achieves major Shopify CRO growth with Blend Commerce

Azuna Fresh boosts sales 170% with Blend Commerce

Azuna Fresh, a subscription-led Shopify brand, faced challenges with reactive and unvalidated optimization efforts, leading to inefficiencies in their conversion funnel. They engaged Blend Commerce to implement a formal CRO program to establish a data-driven and strategic framework for growth.

Blend Commerce implemented a structured CRO solution, beginning with a behavioral diagnosis to identify key friction points. They then executed a prioritized roadmap of A/B tests, including optimizing product variant selection, exposing the mobile search bar, and reframing subscription benefits. This systemic approach delivered significant results for Azuna Fresh, including a 170% increase in total sales, an 18% increase in conversion rate, and a 121% increase in subscription rate.

Azuna Fresh